Linking and Layout: Exploring the Integration of Text and Visualization in Storytelling

Study Design

Our crowdsourced study follows a between-subjective design, we recruited 180 participants from AmazonMT.

Study Conditions

We created four study conditions to study the effect of linking interaction and layout settings on visual story reading experience:

• Original Vertical
• Original Vertical with Linking
• Slideshow
• Slideshow with Linking

Data Collection

We collected data including time spent, interaction performed, comprehension/recall/engagemention tasks answers, subjective metrics.

Statistical Result in Paper

We listed all statistical model results for linking here:

• Story read time
• Engagement
• Recall
• Interaction
• Comprehension
• layout transition